Museum of the City of Prague

The central element of the visual identity design for the Museum of the City of Prague is a brand symbol in the form of the letter “m.” This symbol connects the historical legacy of Prague with a modern and timeless design that is both representative and attention-grabbing. Its strength lies in its versatility and adaptability, allowing it to be used as a physical object, an animation, a 3D model in digital environments, a gateway to current themes, a fragment with embedded motifs, or as an infinite structure.
Competition proposal – not implemented.