AMU / DAMU / HAMU / FAMU

Akademie múzických umění v Praze (AMU) is the largest art school in the Czech Republic, encompassing theater, film, music, and dance disciplines.

For AMU, we created a comprehensive system of a unified visual style, distinguishing each faculty and its own publishing house. The playful concept of changing logos is derived from the AMU brand. It is based on a typographic play with shape, color, and space. The system includes posters, brochures, and other materials, websites, and directional signage for individual faculties.