Czech Museum of Silver Kutná Hora

The new visual identity of the Czech Museum of Silver connects the historical character of the institution with the contemporary design. The logo symbol based on the letter "S" is inspired by the Gothic architecture of Kutná Hora, the shine of silver and the motif of coinage. The symbol can be used to create decorative graphic patterns made up of a grid of circles and star shapes.

The identity also works with the contrast of a modern sans-serif and elegant serif font, a moderate color scheme of gray tones complemented by a rich blue and a strong coral accent. The result is a distinctive flexible visual system created with respect for the place and its story, usable in printed materials, the website, exhibitions and other visual communication...