Roudnice nad Labem
Work type:
Creation year:
2024
Client:
Website:
Design:
Filip Heyduk, Martin Strnad, Jan Šimsa, Jakub Heyduk
The new visual identity of Roudnice nad Labem works with the abbreviation RnL and the stylized letter "n", which is the cornerstone of the entire concept.
The proposed form of this letter carries the motif of a ripple, meander, path or hill, thus referring to both the Elbe River and the nearby Říp Mountain. The ripple then permeates all communication outputs and together with the original font and distinctive colouring forms a connecting element of the new identity.
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