Kalabria

The story of the Kalabria brand began in 1911. At that time, local doctor Z. Foustka and druggist F. Tachovský tasted the wonderful lemons in Calabria in southern Italy and decided to bring their taste and aroma to us in the Czech Republic. They founded a company, started importing lemons and in Kročehlavy they produced natural juice from them, which they named Kalabria.

Together with the design of a series of labels for Karásek's syrups, we designed a facelift for the Kalabria brand. This resulted in a calligraphic brand that is based on the original labels and retains the spirit of the First Republic. After discussion with the client, we changed the shape and dynamics of the letter K so that it more closely corresponds to the complementary font. More in the Karásek syrups project.