Work type:
Creation year:
Jakub Heyduk, Martin Strnad, Jan Šimsa, Filip Heyduk
Fotografie – Kryštof Janeš

Foga is a fire blanket that represents a revolution in fire suppression. This unique fabric soaked in a solution is easy to use and allows you to extinguish a fire instantly without any mess around.

For the company, we created a brand where the letter F evokes a flipped blanket, and then we developed a unified visual style. When designing the packaging, we particularly emphasized emotional appeal. The key element supporting the brand identity became a dynamic grid, evoking a sense of warmth or heat. This grid subsequently accompanies all visual materials, including commercial prints and accompanying materials for the official product launch. Additionally, we created a website enriched with custom icons in record time.